We have been dealing with cameras ever since the founder of our company succeeded in introducing the Russian camera in Japan. We never wanted cameras as precision machines, rather we imagine the camera as a sort of sketch book, something with which you easily record bits of your life. This has contributed to open up a new market in Japan called “toy camera”. Just as how people thought, after CDs appeared, that the noise of analogue records was eloquent, after the appearance of digital cameras, people are starting to feel something more than mere nostalgy towards analogue cameras. Since then, we have been constantly producing our original toy cameras every year to much acclaim.